Who we are
We are a technology and marketing insight company helping you resolve your most challenging data demands. We specialise in CRM solutions to bring coherence to your data, systems and processes.
Consolidate tactical data from all customer touch points
Optimise and improve your data collection processes
Clarify your customer engagement and data strategy
Discover more from your customers through survey data
Simplify governance
Services
Advisory
Our expert consultants will advise and guide you through your options to help you take the next step in delivering your project.
Analytics & Insight
Once you have your data in one place we can help you identify trends, customer behaviour and preferences through insight to you can serve your other most valuable assets well: your customers
Big Data
Whether you have a big database of contacts or your data is stored in multiple places, the value of the data you hold is key to the success of your customer strategy and your most important business goals. We help you to bring it all together so you use it more securely through our GDPR COMPLIANCE PROGRAMME, and more productively through harnessing your customers unique DNA.
Business Analysis & Architecture
You needn’t stress about the detailed stuff. Our consultants are some of the best in the business analysis and architecture space. We will undertake all your requirements gathering, facilitate
Project Management
Whether your IT project is small or medium in size, we offer full bespoke, end to end project management from planning to delivery and post implementation support.
Strategy
We know that planning for the right solution that meets your needs and aligns with your long term objectives can be a protracted exercise. Our consultants understand key considerations for implementing a CRM solution. Chances are you are already doing CRM however not quite in the most efficient way. We help you clarify and integrate your customer engagement strategy with the wider organisation objectives to achieve your goals.
Marketing Automation
We know that the only way to scale up businesses and increase marketing impact is to find ways to automate tasks and communication. Strait empowers businesses through marketing automation tools, which are set up and configured adequately as a result of creative and forward thinking business analytics.
Our Work
Project management. Upgrade CRM system, Improve processes
The Learning Trust’s MIS Team were driving efficiencies as part of a strategic transformational change programme. The client engaged us to project manage and deliver improved processes and CRM systems. Engaged with stakeholders to understand requirements; undertook ethnographic study to highlight process improvements; developed and approved the case for change to upgrade their CRM system. We successfully upgraded the CRM system creating efficiencies by delivering improving internal data management processes, SLAs with third parties and producing procedural documents and providing training.
Strategy. Improve Data Management, Increase Customer Engagement
The National Autistic Society initiated a programme to improve their digital marketing strategy following user feedback. We were engaged to develop a strategy to improve their customer relationship management processes and systems. We facilitated customer engagement strategy workshops with business and technology teams; developed programme of activity to deliver strategy outputs; presented the case for change; we delivered analysis for the current CRM solution and defined the future state – a 3yr programme to deliver CRM solution. We successfully delivered an agreed strategy which delivered significantly better data management and increased customer engagement.